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Steve Jobs: Thinking and Doing Are Both Important. But Doing Comes First.

By Steve Jobs · Startup Growth · 1 min read

Jobs says too many smart people think and think and never build. The doing is where the learning happens.

Key Points

Thinking without doing produces nothing
The best ideas improve dramatically once you start building
Start doing. The thinking gets better as a result.

A lot of people think. Very few people do. The doers change the world.

The Thinking Trap

Smart people love to think. Analyze. Plan. Consider every angle.

Jobs says that is a trap. Thinking without doing produces nothing.

You can think about a product for a year. Or build a prototype in a week and learn 10x more.

Doing Improves Thinking

The act of building teaches you things thinking never could.

You discover constraints. User reactions. Technical limitations. Real-world friction.

These discoveries make your thinking sharper. But only if you do first.

A lot of people think. Very few do. The doers change the world.

Start

Jobs's message is simple: start.

Build the ugly prototype. Ship the embarrassing first version. Talk to the confused user.

The doing is where the magic lives. Not the thinking.