The Weekly Cycle
Monday: set goals for the week. What will you ship by Friday?
Build Tuesday through Thursday. Ship Friday.
Weekend: look at the data. What did users do? What broke? What worked?
Why Monthly Is Too Slow
If you ship monthly, you get 12 learning cycles per year.
If you ship weekly, you get 52. That is 4x more chances to find what works.
At the pre-PMF stage, learning speed is everything.
We released every three months. For a web product, that is horrible. We didn't write anything down.
The Discipline
Weekly shipping requires ruthless scoping. You cannot build big features in a week.
Good. Small features shipped fast beat big features shipped slowly.
The discipline of weekly shipping forces you to break problems into solvable pieces.