Two Models. That Is It.
Thiel has studied 250 years of capitalism. Only two types of companies consistently create and capture value.
First: vertically integrated complex monopolies. Ford. Standard Oil. Tesla.
Second: software companies with near-zero marginal costs.
Why Vertical Integration Works
When you control the full stack, you control pricing. Nobody can squeeze your margins.
Ford made the steel, built the cars, and sold them. Every dollar stayed in-house.
Most founders today build horizontal platforms and pray for network effects. Thiel says look deeper.
Vertically integrated companies are underexplored.
The Modern Version
SpaceX builds rockets, launches them, and operates the satellite network.
Tesla makes batteries, builds cars, and sells them directly. No dealers.
The playbook from 1900 still works. Most founders are just too scared to run it.