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Scott Belsky: Kill Half Your Features. Your Product Will Get Better.

By Scott Belsky · Investing · 1 min read

Behance launched with groups, tip exchanges, work-in-progress sharing, and more. Most of it was dead weight.

Key Points

Behance launched with too many features — groups, tips, work-in-progress, portfolios
The team killed most of them and focused on one: the portfolio showcase
Doing half of what you want is a Matrix-style realization you learn the hard way

You should only do half of what you want to do.

The Launch That Had Everything

When Behance launched, it had groups. A tip exchange. Work-in-progress sharing. Portfolios.

It sounded impressive on paper. In practice, users were confused.

Too many features fighting for attention. None of them were great.

Kill Your Darlings

Belsky made the call. Cut groups. Cut tips. Cut work-in-progress.

Focus everything on one feature: the portfolio showcase.

It was painful. The team had built all those features. But killing them made the product sing.

You should only do half of what you want to do.

The Hard Way

This is not advice most founders take the first time they hear it.

You learn it after years of building features nobody uses.

Half the features. Twice the focus. Better product every time.