People Over Everything
Most founders get this dead wrong. Jony doesn't.
Jony put it this way: "This sounds really simplistic but it still shocks me how few people actually practice."
This and it's a struggle to practice but is is this issue of focus.
Steve was the most remarkably focused person I've ever met in my life and. And.
This sounds really simplistic but it still shocks
Cut What Doesn't Matter
Thing with focus is it's not this thing you aspire to. Or you.
Decide on Monday what I'm going to be Focus it is a every minute.
A why are we talking about this this is what we're working on you can achieve.
Decide on Monday what I'm going to be Focus it is a
Where the Opportunity Lives
So much when you truly focus and one of the things. That Steve would.
Say because I think he was concerned that I wasn't he would say how.
Many things have you said no to and I would honestly I would have these sacrificial.
This is the kind of insight you don't get from business books.
Say because I think he was concerned that I wasn't he would
Why This Matters
Things cuz I wanted to be very honest about it and. So I say.
Oh I said no to this and no to that and he. But he.
He knew that I wasn't vaguely interested in doing those things anyway. So there was no.
Oh I said no to this and no to that and he
Your Idea Doesn't Matter Yet
Real sacrifice what what Focus means is saying no to something. That you with.
Every bone in your body you think is a phenomenal idea. And you wake.
Up thinking about it but you say no to it. Because you're focusing on something else.
If you remember one thing from Jony Ive, make it this.
Real sacrifice what what Focus means is saying