Foundry is a premium business intelligence publication featuring 551 articles from the best founders and investors. Topics cover leadership, strategy, fundraising, growth, AI, and more.

What topics does Foundry cover?

Foundry covers leadership, investing, AI and technology, product development, founder stories, mindset and career, marketing, hiring, fundraising, strategy, and more. Articles feature insights from founders like Elon Musk, Jeff Bezos, Sam Altman, and Jensen Huang.

Can I submit a story to Foundry?

Yes. You can submit a story at thefoundrybrief.com/submit. Foundry publishes articles featuring insights from founders and investors across all industries.

Jensen Huang: Nobody Wakes Up Wanting to Steal Market Share From Their Neighbor

By Jensen Huang · Leadership · 1 min read

NVIDIA doesn't compete for existing markets. They create new ones. That's how they attract the best people on Earth.

Key Points

Great people want to do things never done before — not take share from competitors
Choosing amazing markets attracts amazing people who do amazing work
NVIDIA walked away from commodity businesses to prove they mean it
TSMC does fabrication well — why would NVIDIA repeat their work?

Nobody wakes up saying I want to take my neighbor's market share. Everyone wakes up saying I want to do something that's never been done before.

How Not to Attract Talent

Jensen Huang's goal is simple: create an environment where the best people in the world want to come do their life's work.

So here's what NOT to do. Nobody wakes up excited about stealing market share from a neighbor. Nobody wants to pummel competitors on price. No great person is motivated by taking what already exists.

"Nobody wakes up saying — I want to take their share, I want to pummel them on price. No great people do that."

Amazing Markets Attract Amazing People

NVIDIA chose to do things the world had never done before. Things that were insanely hard. That's the filter. When you pick amazing markets with impossible problems, amazing people show up.

Then you give them patience. Let them do something great. The result compounds: hard problems attract great people who produce great work that attracts more great people.

"Because we selected amazingly hard things, amazing people joined us. Because we had the patience to let them do something amazing, they did something amazing."

Walk Away From Commodities

It's not just about choosing the right work. You also have to walk away from the wrong work. NVIDIA has abandoned commoditized businesses multiple times.

Huang doesn't do fabrication because TSMC does it brilliantly. Why repeat their work? Let them do what they're great at. Spend your time on something nobody has done.

"Let's not squander my time to repeat what they've already done. Let's squander my time on something nobody has done."