The Forcing Function
Horowitz: "Probably the most valuable thing that comes out of a board meeting of a startup is it's a forcing function to get everybody in the company to take a step back and say, okay, what are we doing, how are we doing, are we on track."
Horowitz: "If you don't have a board meeting, you don't actually ever do that. You're in the forest chopping down trees. You're in the war shooting the enemy. You're not looking back and saying, is the game plan right? The board meeting is that time."
You're in the forest chopping down trees. You're in the war shooting the enemy. You're not looking back and saying, is the game plan right?
The 95th Percentile Bar Is Low
Horowitz: "As the entrepreneur, do you get your people to get to a set of data that makes you feel like you've got a good overview of where the company is? If you do that and present that at the board meeting, and then have time to discuss interesting issues, you're doing pretty good. Then you're in the 95th percentile."
If you present a good overview and have time to discuss interesting issues, you're in the 95th percentile.
The Knowledge Gap Grows Fast
Horowitz: "The knowledge gap between the people in the company and the people on the board starts out small and gets big over time. When you start your company your VC will have all these really interesting insights. But when you're a year into it and you know every bit of customer feedback, you know the product architecture cold, and they come in with, 'I think you should put a button here' -- all right, great."
The board stops being useful at tactics. But they get more useful at strategy.
The knowledge gap between the people in the company and the people on the board starts out small and gets big over time.
What You're NOT Doing
Horowitz: "Where the board can be useful is, what are you not doing? One of the problems in running a company is you spend all your time optimizing, tuning, refining, A/B testing, getting really good at what you're doing. But then there's a whole world of stuff you're not doing. And one of those things may be something you should do."
Horowitz: "A good board, if you give them the right context, can say, 'We ought to also do this.' Sometimes it might even be, 'We ought to buy this company, because if we had this and that, this becomes a real primary company.' That's a lot easier to see from the outside than from the inside."
A good board can say, 'We ought to buy this company, because if we had this and that, this becomes a real primary company.' That's a lot easier to see from the outside.