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Zuckerberg: Good Products Ship. Awesome Products Obsess Over Every Detail.

By Mark Zuckerberg · Product · 1 min read

Three billion people use Meta's products daily because they're useful. But useful isn't the same as inspiring. Zuckerberg wants to spend the next 15 years building things that make people say 'fuck yeah' — not just things they use out of habit.

Key Points

There's a difference between building good things and awesome things — good is useful, awesome is uplifting and inspiring
Three billion people use Meta daily, but not many wake up and say 'fuck yeah, social media'
For the next 15 years, he wants to build awesome things with awesome people

Good is helpful and useful. But awesome is uplifting and inspiring. It leads you to be way more optimistic about the future.

Good vs. Awesome

Zuckerberg: Some of the early Oculus guys used to say — there's a difference between building good things and awesome things. Good is good. It's helpful. It's useful. Things people use on a day-to-day basis because it adds something to their lives.

But awesome is different. Awesome is uplifting and inspiring. It leads you to be way more optimistic about the future. It's this uplifting thing about humanity.

Good is helpful and useful. But awesome is uplifting and inspiring — this uplifting thing about humanity.

Nobody Wakes Up and Says 'Fuck Yeah, Social Media'

Zuckerberg: I think a lot of what we've done with social media so far is very good. We've built products more than three billion people use on a near-daily basis. It helps people stay connected, build businesses, form communities. It's good.

There aren't that many people on a day-to-day basis who get out of bed and are like — fuck yeah, social media. That's not where we are.

Three billion people use it daily because it's useful. But not many wake up and say fuck yeah, social media.

The Next 15 Years

Zuckerberg: For the next stage of the company — the next 15 years — I want us to build more things that are awesome, in addition to things that are good. Both matter.

A lot of what I personally value is doing things that are inspiring, with people who I find inspiring. Trying to do really high-quality awesome things with awesome people. If that's what I get to do for the next 15 or 20 years, it's going to be a good 15 or 20 years.

Doing inspiring things with inspiring people. If that's what I get to do for the next 15 years, it's going to be good.