70 Hours a Week
Altman: If you're really good and really dedicated, you can work about 70 really productive hours in a week. That's your budget. The question is how you allocate those.
When we say focus on product — we mean spend almost all of those hours talking to users and building. Writing code and talking to users.
70 productive hours a week. Spend almost all of them writing code and talking to users.
Love Over Like
Altman: Every single company that has gone on to be super successful has started with a small number of users that loved it — rather than a larger number of users that sort of liked it.
This is in PG's writing. Focus on product, product, product, product-market fit. What that actually means is: make something people love.
Every successful company started with a small number that loved it. Not a large number that liked it.
The Bummed Test
Altman: Would people be really bummed if your product disappeared tomorrow? If yes for even a small number of users, you've got something real.
Focus on product means focus on love, not like.
Would people be really bummed if it disappeared? That's the test.